Here at Dean Watson, we design and build truly bespoke wooden wine racks for our customers — each one handmade and crafted to perfectly house your growing wine collection.
From underground cellars and dining room feature walls to neatly integrated kitchen cabinetry, I create wine racks that not only store your bottles safely, but display them beautifully.
Handcrafted Wine Storage
We make every wine rack from scratch in my Hampshire workshop, using traditional joinery where it matters most for strength, paired with modern cutting and design technology for precision. Whether you prefer a minimalist display rack or a large, climate-conscious storage wall, every detail is considered:
• Bottle count and future growth
• Horizontal storage angles for cork protection
• Ventilation for temperature stability
• Lighting to showcase your collection
• Hidden compartments for accessories
• Timber species and finishes that suit your décor
Your wine rack is built to be admired for decades, not just used.
“No two collections are the same, and neither are the homes they belong to. I take real pride in designing wine storage that feels personal to you, built around your taste, style, and the moments you’ll share.”Why a Bespoke Wine Rack?
A bespoke wine rack solves the issue of awkward spaces, poor-quality flat-pack options, or limited off-the-shelf designs. Together we create something that:
• Fits your room perfectly
• Enhances the character of your home
• Keeps bottles secure and well preserved
• Becomes a focal point that sparks conversation
Whether your passion is rich reds or light sparkling wines, your wine deserves a place that honours it.
Working with us, we bring your design to life so you will be getting a one-of-a-kind product built to your own taste and desired specification.
What Our Customers Say
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Custom Wine Rack Designs
Below are the types of wine storage we most commonly create.
When a customer approaches us with their unique design ideas, the collaboration begins. You will share a concept, whether it’s a specific size, style, or other design elements that you desire such as under stair wine storage.
From there, we will translate these ideas into a 3D model. This digital representation offers an accurate preview of the final wine rack, allowing you to visualise how it will fit into their space and make any necessary adjustments.
Once the 3D model captures the vision to satisfaction, we will enter into a thorough discussion, ensuring that all the features, materials, finishes, and any other details are exactly as desired. This stage is essential for ensuring that every aspect of the wine rack aligns with your expectations.
Upon finalising these details, our joiners and carpenters begin the hands-on work in the studio. Here, your wine rack takes shape, piece by piece, with a commitment to quality and precision that defines Dean Watson Furniture.
We meticulously select and work with the finest materials, applying our expertise to bring the design to life, down to the smallest detail. The end result is a bespoke wine rack that’s not only a functional storage solution but also a work of art that embodies your unique vision and concept.
Kitchen Wine Racks
A bespoke kitchen wine rack should feel like part of the room, not an awkward add-on.
It can be discreetly built into cabinetry, fitted under a worktop, or created as a slim vertical wine column for easy everyday access.
We can incorporate display lighting, storage for glasses and openers, and even plan for future additions to your collection.
The result is a smart, organised wine storage solution that brings a touch of luxury to your kitchen while keeping your favourite bottles ready to enjoy.
Wine Cellar Storage
A good wine cellar should do more than simply hold bottles, it should protect them. We create cellar wine racks that support the wine properly, allowing corks to stay moist and flavours to mature. Every design is tailored to your available space, whether that’s a dedicated basement, a converted garage, or a cleverly repurposed cupboard under the stairs.
From hardwoods chosen for stability to ventilation clearances and thoughtful lighting, every detail is crafted to ensure your collection ages at its best. Whether you’re starting a new hobby or storing hundreds of treasured bottles, we’ll build a cellar that keeps your wine safe and makes each visit feel like a special occasion.
Feature Wine Walls
A feature wine wall turns your collection into a focal point of your home. We design these storage displays to suit open-plan living rooms, dining areas, or hallways where bottles can be admired every day.
We can include safety features and a wide choice of natural timber to help your wine collection sit proudly on display.
Lighting can also be discreetly integrated to elevate your bottles, adding warmth and ambience in the evenings in your home.
Freestanding Wine Racks
Freestanding wine racks offer complete flexibility while still being built to measure. Designed to suit your interior style, they can be positioned wherever you entertain, and moved whenever your space evolves. This makes them an ideal solution for those who want high-quality storage without a fully fitted installation.
From a compact rack for a small selection of favourites to a large floor-standing statement piece, every design balances practicality with visual appeal. And because it’s made by hand, you have full control over capacity, finish, and those special features that make it uniquely yours.
How We Build Wine Racks
1Your Wine Storage Idea
We start with a friendly conversation about your wine collection — how many bottles you currently have, how fast it’s growing, and the look and feel you’re aiming for. Whether it’s a compact kitchen wine rack or a fully fitted cellar, we explore possibilities together and identify the perfect spot for your storage.
2Design & Planning
Next, we turn your ideas into a detailed design. Using precise measurements and 3D visualisations, we show you exactly how your wine rack will look and function before we begin crafting it. Bottle angles, lighting, timber selection, and style details are all planned to ensure the result enhances your space beautifully.
3Handcrafted Manufacturing
Once approved, your wine rack is handcrafted in our Hampshire workshop. We use a mix of traditional joinery techniques and modern machinery to achieve exceptional quality. Throughout the build, you’re kept updated with progress and photos — seeing your wine rack come to life is part of the joy.
4Delivery & Installation
Finally, we bring your bespoke wine rack home and install it with precise care. From secure fixing to final polishing, everything is handled professionally. Whether it’s a statement wine wall or a full cellar fit-out, we ensure the end result feels perfectly integrated into your home and ready to fill with your favourite bottles.
